Privacy Policy
Last updated: 27 March 2026
Waymark ("Waymark," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, store, share, and protect information when you use the Waymark mobile application and related services.
By using Waymark, you agree to the practices described in this Privacy Policy.
1. About Waymark
Waymark is operated by an individual based in Indonesia.
- Website: https://www.getwaymark.app
- Contact: hello@getwaymark.app
2. Information We Collect
2.1 Information You Provide
When you create an account or use Waymark features, we may collect:
Account information
- Name
- Email address
- Profile photo (optional; see Device Permissions below)
Onboarding information
- Spiritual background
User-generated content
- Journal entries
- Reflections and notes
- Prayer content
- Favourites and saved items
- Lesson progress and history
Waymark supports guest usage for browsing and reading lessons. An account is required to save content, track progress, and access personalised features.
2.2 Information Collected Automatically
When you use the app, we automatically collect limited technical and usage information, such as:
- Device type and operating system
- App version
- App interaction events and navigation patterns
We do not collect precise location data.
2.3 Device Permissions
Waymark requests device permissions only at the point of use and only for the following purposes:
| Permission | When it is used |
|---|---|
| Camera | Only when you choose to take a new profile photo |
| Photo Library | Only when you choose to select a profile photo from your gallery |
No other device permissions are requested. Camera and photo library access is never used to collect, store, or transmit images beyond what you explicitly choose to upload as your profile photo.
3. Analytics and Tracking
What We Track
Waymark uses PostHog to collect event-level analytics to improve the app and understand how features are used. We do not use session replay.
Event analytics
- Authentication events
- Lesson interactions
- Journal activity (metadata only)
- Highlights and notes
- Prayer reflections
- Mood check-ins
- Profile updates
- Navigation patterns
User properties
- User ID (internal)
- Email address (if signed in)
- Display name (if provided)
- Spiritual background (if provided)
Sensitive content — including journal entries, prayer content, and reflections — is never included in analytics data.
4. How We Use Information
We use collected information to:
- Provide and maintain the Waymark service
- Save your content and sync progress across devices
- Improve app functionality and performance
- Identify and fix bugs
- Understand which features are most helpful
- Personalise content recommendations based on your onboarding preferences
We do not use your data for advertising or marketing purposes.
6. App Tracking Transparency (iOS)
On iOS devices, Waymark follows Apple's App Tracking Transparency (ATT) framework.
What "tracking" means here
"Tracking" refers specifically to linking your activity in Waymark with data collected from other companies' apps or websites. Waymark does not use tracking for advertising or to sell your data. Any tracking is limited to improving the app and understanding user behaviour within Waymark only.
Your choice
When prompted by iOS, you may:
- Allow Tracking, or
- Ask App Not to Track
If you choose not to allow tracking:
- The app continues to work normally
- Only basic, non-cross-app analytics will be collected
- All features remain available
How to change your preference:
iOS Settings → Privacy & Security → Tracking → toggle Waymark on or off
7. Data Retention
| Data type | Retention period |
|---|---|
| Analytics data | Up to 1 year |
| Personal account data | Retained while your account is active |
Deleting your account permanently removes your personal data and associated analytics data.
8. Your Rights and Account Deletion
You may delete your account directly within the app at any time.
Depending on your location, you may have the following rights regarding your personal data:
- AccessKnow what data we hold about you
- CorrectionRequest corrections to inaccurate data
- DeletionRequest permanent removal of your data
- PortabilityRequest a copy of your data in a portable format
To exercise any of these rights, contact us at hello@getwaymark.app. We will respond within a reasonable timeframe.
9. Children's Privacy
Waymark is intended for a general audience. We do not knowingly collect personal data from children under the age of 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it promptly.
10. International Users
Waymark is used globally. If you are located in the European Economic Area (EEA), United Kingdom, or another jurisdiction with applicable data protection laws:
- We process your data on the basis of consent (for sensitive personal data such as spiritual background) and legitimate interest (for analytics and service improvement).
- You have rights under applicable law including access, correction, erasure, portability, and the right to lodge a complaint with your local data protection authority.
- Your data may be transferred to and processed in countries outside your jurisdiction. When this occurs, we ensure appropriate safeguards are in place.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will notify you through the app or other appropriate means. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of Waymark after an update constitutes acceptance of the revised policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please reach out:
- Email: hello@getwaymark.app
- Website: https://www.getwaymark.app